L’Oréal Professionnel

＃Haircare Experts for Over 100 Years ＃The Global Benchmark for Innovation

Founded in 1909 in Paris, L’Oréal Professionnel is the pioneer of hair science.

By fusing deep research with high-fashion insights, the brand continuously pushes the boundaries of technology to meet the core needs of stylists and consumers worldwide.

In 2025, Loyalty International Group was officially appointed as an authorized distribution partner, bringing century-long French innovation to salons across Taiwan.

Founded in 1909 in Paris, L’Oréal Professionnel is the pioneer of hair science. By fusing deep research with high-fashion insights, the brand continuously pushes the boundaries of technology to meet the core needs of stylists and consumers worldwide.

In 2025, Loyalty International Group was officially appointed as an authorized distribution partner, bringing century-long French innovation to salons across Taiwan.

Vibrant European
Color Artistry

World-First Metal
Detox Technology

Global Patent
Leadership

High-Fashion
Education

 
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L‘Oréal Professionnel
3T Value: Co-Creating the Future of Beauty

L’Oréal Professionnel uses scientific R&D as a foundation to redefine global beauty standards.

Tech-Beauty: Solving Professional Pain Points

  • Scientific Revolution : Thousands of researchers dedicated to patents.
  • Data-Driven Innovation : Glicoamine patents reduces hair breakage by 87%.

L‘Oréal Professionnel
3T Value: Co-Creating the Future of Beauty

L’Oréal Professionnel uses scientific R&D as a foundation to redefine global beauty standards.

Trend-Beauty: Defining Global Aesthetics

  • Color Pioneer : Invented the first safe hair dye.
  • Fashion Icon : Long-term partner of Paris Fashion Week.
  • Inspiration Hub : Founder of the Style & Colour Trophy.

L‘Oréal Professionnel
3T Value: Co-Creating the Future of Beauty

L’Oréal Professionnel uses scientific R&D as a foundation to redefine global beauty standards.

Trust-Beauty: The Global Standard for 1.5 Million Stylists

  • Global Presence : Trusted by 300,000+ salons in 66 countries.
  • Talent Development : Global hair education system led by master stylists.

L’Oréal Professionnel

3T Value: Co-Creating the Future of Beauty

L’Oréal Professionnel uses scientific R&D as a foundation to redefine global beauty standards.

 
123

Tech-Beauty
Tech-Beauty: Solving Professional Pain Points

  • Scientific Revolution : Thousands of researchers dedicated to patents.
  • Data-Driven Innovation : Glicoamine patents reduces hair breakage by 87%.

Trend-Beauty
Defining Global Aesthetics

  • Color Pioneer : Invented the first safe hair dye.
  • Fashion Icon : Long-term partner of Paris Fashion Week.
  • Inspiration Hub : Founder of the Style & Colour Trophy.

Trust-Beauty
The Global Standard for 1.5 Million Stylists

  • Global Presence : Trusted by 300,000+ salons in 66 countries.
  • Talent Development : Global hair education system led by master stylists.
 
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01
Metal Detox:
The One-Minute Repair Revolution

Research shows that metal particles in water can accumulate in hair, leading to breakage and unreliable color results.

Patented technology with Glicoamine targets and neutralizes these metals from the core.

02
ODS Technology：
The Oil-Based Color Revolution

Featuring the exclusive Oil Delivery System (ODS), this formula contains 60% mineral oil. As the world’s first oil-based hair color, it delivers superior pigment penetration without the harshness of traditional ammonia.

03
5% Stemoxydine Patent :
Volumizing Results Verified by Dermatologists

Serioxyl Advanced range features the world-class Aminexil and 5% Stemoxydine patents. This dual-action technology awakens dormant follicles and softens hardened collagen around the hair root, revitalizing the scalp environment for denser, stronger hair.

 
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01
Defining Global Trends:
A 72-Year Legacy

As the long-standing official partner of Paris Fashion Week, L’Oréal Professionnel defines the aesthetic of the international runway, and also hosts the Style & Colour Trophy, the industry’s most prestigious and longest-running global competition, providing a world-class stage for stylists to showcase innovation and master seasonal trends.

02
Defining Global Trends:
A 72-Year Legacy

As the long-standing official partner of Paris Fashion Week, L’Oréal Professionnel defines the aesthetic of the international runway, and also hosts the Style & Colour Trophy, the industry’s most prestigious and longest-running global competition, providing a world-class stage for stylists to showcase innovation and master seasonal trends.

03
Defining Global Trends:
A 72-Year Legacy

As the long-standing official partner of Paris Fashion Week, L’Oréal Professionnel defines the aesthetic of the international runway, and also hosts the Style & Colour Trophy, the industry’s most prestigious and longest-running global competition, providing a world-class stage for stylists to showcase innovation and master seasonal trends.

04
Defining Global Trends:
A 72-Year Legacy

As the long-standing official partner of Paris Fashion Week, L’Oréal Professionnel defines the aesthetic of the international runway, and also hosts the Style & Colour Trophy, the industry’s most prestigious and longest-running global competition, providing a world-class stage for stylists to showcase innovation and master seasonal trends.

 
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01
Partnership With Top Stylists
2026 Brand Ambassador Program

Each year, L’Oréal Professionnel selects leading hairstylists and rising stars as brand ambassadors and mentors, all officially trained to embed European aesthetics in every creative and technical process.

Celine
Una Salon｜Education Director
2026 Brand Ambassador in Taiwan

Experience:
Backstage hairstyling at New York Fashion Week, Paris Fashion Week,and Taipei Fashion Week
2017 Style & Color Trophy Global 2nd Place & Global Best Hair Color Award
Rome International Hair Show

Joe
Ri Hair｜Owner
2026 Brand Ambassador in Taiwan

Experience:
Backstage hairstyling at New York Fashion Week, Taipei Fashion Week, and Nick Chou’s concert
Celebrity styling

Avi
Coisini Salon｜Owner
2026 Brand Ambassador in Taiwan

Experience:
Conducted touring education across South Korea, Hong Kong, and Taiwan for many years, specializing in balayage techniques, with over 1,000 students trained.

Wes
Uca Salon｜Educator
2026 Brand Ambassador in Taiwan

Experience:
Uca Salon Hair Color Champion in 2022, 2023, and 2024
Extensive teaching experience across Hong Kong, Malaysia, and Taiwan.

Henry
Klatch Salon｜Owner
2026 Brand Ambassador in Taiwan

Experience:
Founder of 10 Klatch salon locations to date, specializing in the development of high-performing stylists and salon management systems.
Expert in transforming business strategies—such as pricing design, team leadership, client trust-building, and brand amplification—into scalable, repeatable training modules that enable salon teams to execute efficiently.

Mony
O3O Salon｜Education Director
2026 Brand Ambassador in Taiwan

Experience:
Appointed Assistant Educator for the 2024 K.J. Coloring Program in Taiwan.

Patent-Leading High
Tech Salon Haircare

Scalp & Hair Cleansing

 
絲漾博

 
絲芮雅

 
亞美尼斯

 
吸金煥彩

 
黃金特潤

 
甦活髮韌

 
耀燦矯色

 
飽和護色

European Color

 
伊諾雅

 
美絲雅

 
白金淨色

 
技術護理

Perms

 
珂麗雅

 
活髮絲潤燙

Professional Styling

L’Oréal Professionnel
Highly Recommendations

 
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媒體報導 – 瞬順搖搖油

絲漾博鏈鍵分子欣生護髮油，首創水相+油相雙重質地，一搖喚醒髮芯修護力。



時尚美妝部落客 – 少女人妻

「我絕對是巴黎萊雅PRO的長期愛用者，瞬順系列真的已經出現在我日常太多次了。」



時尚美妝Youtuber – Astor

「瞬順搖搖油吹乾後摸起來多了很有彈性的強韌感，像幫頭髮鍍膜一樣健康、有光澤！」



生活美妝網紅 – Kira

「這次體驗 iNOA 油基底染膏，完全沒有刺鼻味，也不刺激頭皮，整個染髮過程超舒服～」

 
1234



媒體報導 – 瞬順搖搖油

絲漾博鏈鍵分子欣生護髮油 2026 年全新上市！
首創水相+油相雙重修護質地，精華精油完美比例，一搖喚醒髮芯修護力，極致光澤逆轉 2 年受損。



時尚美妝Youtuber – Astor

「我只能說瞬順搖搖油是毛躁人的救星，這個錢花下去超值得~擠出來的質地比傳統精油更輕盈，卻比一般精華液更滋潤，吹乾後摸起來多了一股很有彈性的強韌感，像是幫頭髮重新鍍膜一樣健康、有光澤！」



時尚美妝部落客 – 少女人妻

「我絕對是巴黎萊雅PRO的長期愛用者，瞬順系列真的已經出現在我日常太多次了。」



生活美妝網紅 – Kira

「體驗巴黎萊雅 PRO 的 iNOA 油基底染膏，完全沒有刺鼻味，也不刺激頭皮，整個染髮過程超舒服～」

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