Our VisionRooted in the Frontline of Beauty
The inception of Loyalty International Group began with a deep commitment to the frontline of the beauty industry. During his early career within a leading global beauty group, the founder visited over 200 salons through in-depth on-site research. He came to understand that hairdressing is not merely an essential and irreplaceable part of daily life. It is an industry built on deep, long-term trust between stylists and their clients. This insight shaped his enduring commitment to the professional hair industry.
Yet, he also observed an industry constrained by fixed structures. To move it forward, he envisioned a new path that brings together diverse professional resources, fostering innovation and progress.
The inception of Loyalty International Group began with a deep commitment to the frontline of the beauty industry.
During his early career within a leading global beauty group, the founder visited over 200 salons through in-depth on-site research. He came to understand that hairdressing is not merely an essential and irreplaceable part of daily life. It is an industry built on deep, long-term trust between stylists and their clients. This insight shaped his enduring commitment to the professional hair industry.
Yet, he also observed an industry constrained by fixed structures. To move it forward, he envisioned a new path that brings together diverse professional resources, fostering innovation and progress.
Bridging Europe and Asia Through Science and Humanity
The founder firmly believes that true professionalism is shaped by the convergence of experience, technique, and culture. Guided by this belief, he formed a partnership with Nakano Seiyaku, one of Japan’s top three professional haircare brands, securing its exclusive distribution rights in Taiwan and marking the beginning of Loyalty International Group’s journey. This was followed by strategic collaborations with Medavita of Italy and L’Oréal Professionnel of France, bringing together global professional expertise to open new possibilities for the beauty market in Taiwan.
The founder firmly believes that true professionalism is shaped by the convergence of experience, technique, and culture.
Guided by this belief, he formed a partnership with Nakano Seiyaku, one of Japan’s top three professional haircare brands, securing its exclusive distribution rights in Taiwan and marking the beginning of Loyalty International Group’s journey.
This was followed by strategic collaborations with Medavita of Italy and L’Oréal Professionnel of France, bringing together global professional expertise to open new possibilities for the beauty market in Taiwan.
